Make your slow-morning pour
Ember & Ash CoffeeWhat you'd make
1 Instagram Reel
20–40 seconds, morning light, a real pour.
2 × Instagram Story
Tag us and add the link sticker.
- Post within 7 days of booking
- Keep it up at least 30 days
- Ember & Ash Coffee can repost it with credit. No paid ads.
- Ember & Ash Coffee measures bags ordered
The idea
We'll ship you a bag of Roaster's Choice. Make your slowest, coziest morning cup and let us watch: the grind, the bloom, the first sip by the window. No talking required. Tell people it ships anywhere in the US.
Who it's for
- Post from anywhere — creators in the US
- 18+ — you'll confirm it when you apply
- 1K+ followers on Instagram
Do's & don'ts
Ember & Ash Coffee's rules — you'll agree to these when you apply.
Do
- Do: Show the whole ritual — grind, bloom, sip.
- Do: Natural light if you've got it.
- Do: Tag Ember & Ash as your paid partner.
Don't
- Don't: Don't call it the best coffee in America. Let the pour talk.
- Don't: Don't post without #ad and the Paid partnership label.
How you get paid
- 1
Apply — two minutes.
- 2
Get booked — we'll email you, and the details land in Collabs.
- 3
Post within 7 days and drop your links in the collab.
- 4
Ember & Ash Coffee approves within 5 days — or it approves itself.
- 5
Ember & Ash Coffee pays you $50 directly within 5 days of approving. You tap “Got it” — done.
Direct pay is between you and Ember & Ash Coffee. HYPE keeps the record on both sides — and a brand that doesn't pay doesn't post another call.
Or Ember & Ash Coffee pays through HYPE — charged by card up front, released to you when your post is approved.
It's an ad — say so.
Every post on a HYPE call starts with #ad and wears the platform's Paid partnership label. When you're booked, we'll show you exactly where the switch is on each app. Pros disclose — it reads as confidence.
Who's paying
Ember & Ash Coffee
Wilmington
Small-batch roaster on the Wilmington Riverfront.
Paid 1 creator on HYPE
See Ember & Ash Coffee's page